If you want your product or service to stand out, you must find an untapped gap that’s not being served. Establish your identity within an industry or market and use targeted niche marketing strategies to deliver your message directly to your ideal clients in a way that will appeal to them so you can attract more similar customers.
A niche is a specific part of a market that is united by a common interest or demographic. An example of this is makeup for black women community, and swimwear line for curvy and plus size. It is like being a doctor with specialization, which means higher income.
The importance of having a niche market is that it actually helps you gain attention, build a loyal base of customers and even allows you to potentially expand into larger markets. Advice here is to start small and go big is the name of the game, and if you have observed, it’s how small start-ups can compete with some of the bigger guys that are out there.
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