A valuable marketing lesson or two you can apply on your next strategic campaign is to use the “FREE” word. Free goods and services can lead to big sales for a brand when added or combined to another commodity and sold as one. Amazon uses this marketing strategy as it entices customers to order just one more DVD, or 5 more pairs of socks, or additional exercise equipment by offering free shipping if the total payment meets the target amount. More sales of items mean more profit.
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